Bashaباشا
Ask your business a question out loud. Then tell it what to do.
Basha is not for your customers. It is for you. You open it, or you call it, and you ask in Arabic: how did we do yesterday, which branch is behind, who ordered twice this month and has not heard from us. It answers from the live database, not from a report somebody exported last Tuesday. Then it goes further than a dashboard ever could: it drafts the message, reads the wording back to you out loud, and sends it only when you say yes. Nothing leaves your business before you have heard exactly what it says and answered.
Three things it is not. Then the fourth is obvious.
Not a customer bot
It never answers your customers. Inbound conversations are the agent's job, on WhatsApp, Instagram, web chat and phone. Basha only ever talks to you.
Not a dashboard
No login, no filter to remember, no chart to interpret. You ask in the words you would use with your own manager.
Not read-only
Read-only is the Monitor's guarantee, not Basha's. Basha is allowed to act, inside limits you set and can change in a minute.
You talk. It answers from live data. Then it does the thing.
One question. One answer. In Arabic.
You ask out loud. Basha listens, answers from the live business data, then either offers the follow-up or offers to do the thing you would otherwise have asked a person to do. Nine of those questions are below, grouped by what they are about. Pick one and watch it run.
Waiting
Pick a subject, then one of the owner's questions.
Eight of these run for a business today. The ninth, the dictated email, is built and gated but its mail account is not connected yet, so nothing has been sent from it.
Sample figures for an invented retail business, written to show the shape of the exchange. This page is not connected to anything, no answer here was produced by a live system, and no client's numbers, branches, products or customers appear in it.
Silent on purpose. No audio plays on this page, so what you see is the shape of the exchange, drawn, not a recording of one.
In the live build nothing that leaves the business goes out until the wording has been read back and you have answered out loud. Getting in is a sign-in and an approved-address list, not a spoken PIN.
The questions you ask a person. Ask them out loud instead.
None of these are new questions. What is new is that the answer arrives in the time it takes to say it, and it is today's answer.
“How did we do yesterday?”
شلون كان أمس؟
What comes back
Yesterday's sales, the order count and the average basket, set against the same day last week, in one spoken sentence. Then you ask the follow up you would have asked a person: the whole business, or just the one branch?
“Which branch is behind?”
أي فرع متأخر؟
What comes back
Every branch over the period you name, the weakest first, and by how much it is behind. Not a chart to interpret. The name of the branch, and the gap.
“Who ordered twice this month and has not heard from us?”
مين طلب مرّتين هالشهر وما أحد رد عليه؟
What comes back
The customers who came back and then went quiet, and the ones who asked something and never got an answer. It reads the list out. Then you can tell it to do something about that list, which is the next section.
A dashboard tells you. Basha does it.
This is the line between Basha and every reporting tool you have ever been shown. The answer is not the end of the conversation.
Names what is about to run out
You ask what is short and it names the line, how many are left and which branch has none. The ordering itself stays with a person: the store is connected to Basha read-only by design, so it can tell you what is running out and it cannot spend your money.
Sends the message
The customer who went quiet gets a message from your business, in your words, after you have approved the wording out loud.
Calling the customer back
Built, and switched off. The tool that would dial the customer who complained exists and is declared, but it is disabled in the live deployment and has never called a real person. We would turn it on with you, deliberately, not by default.
The guard is spoken
Nothing that leaves the business goes out until Basha has read the wording back to you and you have answered out loud. Getting in is a sign-in and an approved list of addresses, checked on every request, not a PIN. So the last word on anything that reaches a customer, a manager or a supplier is yours, and it is said out loud.
It answers from the live database, not from an export.
Basha sits on top of the systems that already run the business: the operational database and the store. Every capability it has is a declared tool, so the whole list is visible to you and any line of it can be switched off.
Open it and talk. Or pick up the phone.
In the browser
Live with one client todayYou open Basha, press once and talk, and it answers out loud. This is the build in production today, in Arabic, and it is the one you hear on a walkthrough.
On the phone
Built, not yet live with a clientThe same assistant, the same data, reached by calling a number. The build is finished and tested. It has not run with a client yet, so we are not putting a date on it here.
At the end of the day, it speaks first.
You do not have to remember to ask. Every night Basha writes the day up: what sold, what did not, which branch moved, what is waiting for you tomorrow. It is ready and waiting the next time you open Basha or call it, so the first thing you hear is yesterday, before you have asked anything at all.
Tonight's brief
23:00
- Sales 41,180 riyals against 36,700 on the same day last week
- Strongest branch West Bay at 17,940, weakest Al Wakra at 9,760
- 38 lines are down to their last units
- 5 customers asked something today and got no reply
Sample figures for the same invented business. Yours are your own, and they are ready when you open it.
It can only do what you declared it can do.
- Every capability is a named tool. Nothing is improvised, and there is no general access to your systems behind the list you approved.
- You split that list yourself: what it may read, and what it may do. Any line can go back to read-only in a minute.
- Getting in is a sign-in and an approved list of addresses, checked on every request. Anything that leaves the business then stops for the wording to be read back to you, and moves only on your spoken yes.
- Every question and every action is logged: who asked, what ran, and when.
- A dedicated tenant or your own cloud account, encryption in transit and at rest, NDAs and DPAs, and no client data in shared training sets. Built to enterprise practices, and we are in the process of certification.
What owners ask before the walkthrough.
Is this the Monitor with a voice?
No. The Monitor reads your team's conversations with customers, for visibility and coaching, and it never replies to anyone. Basha answers you, and then acts on what you tell it. Two different jobs, and you can take either one without the other.
Does Basha talk to my customers?
Only when you tell it to, in your business's name, and with the wording you approved first. It never picks up an inbound customer conversation. That is the agent's job, on WhatsApp, Instagram, web chat and phone.
What does it speak?
Arabic and English, spoken, and it switches when you switch. We handle Modern Standard Arabic, Egyptian, Levantine and Khaleeji. The live deployment runs in Egyptian Arabic.
Can it do something I did not ask for?
No. It has a fixed list of declared tools and cannot invent one mid sentence. Anything that leaves the business stops for the wording to be read back to you and waits for your spoken yes, and everything it did is in the log with a timestamp.
How long until it is running on our data?
Two to four weeks typically for a first build, and most of that is the connection to your database and to whatever holds your orders. The voice is the fast part. A larger project takes longer.
Ask it something about your own business.
There is no public demo, because Basha is only worth hearing against real data, and the real data in the live build belongs to a client. So we do it live instead: you hear the browser build answer, and we map what it would read in your business and what it would be allowed to do.